Do you have raving fans? Do you have apostles? My guess is you do. You know, that customer or client who absolutely loves or loved working with you. You solved their problem or need and did it is such a way they tell everyone about you. They may even offer “if you ever need me to tell someone about my experience with, have them call me”. This is the customer you wish you dealt with every day. And wouldn’t it be great to bring your apostle with you on every sales call, show up to your prospects to spread the good word on your behalf. You just want to hire this customer to campaign for you.

Well, it is more possible than you think because I have an easy solution to improve your closing rate and at the same time attract new customers that come to you already hearing how great you are. Now it’s not an easy solution because it will take some thought provoking changes in the way you view your marketing budget and require a slight shift in focus.

I am taking about capturing your raving fans praises on video and delivering it in a variety of places. Here is a quick example of a “life changing” problem that was solved. http://www.vimeo.com/3847967. You heard it straight from people who actually experienced results. This video has totally changed the way my client sells her services. Here is why it worked so well.

1. Most important we picked the raving fans who represent the best.

2. We ensured quality by capturing in the best definition of site and sound.

3. We created a list of questions that provoked problem solution that told a story.

4. We made it available everywhere (Web, DVD, Mobile)

I believe this marketing strategy is proven to shorten your sales cycle and remove some risk factors from your prospect. It provides true value and proves your price is worth it.  I have news for you… your prospective customers don’t care how much you brag about your company and service, they want to buy with little risk.

My last bit of advice is to above all, do it right! You see these dark videos with lousy audio on the web every day. Avoid the temptation to do it cheap. Remember this is your brand!

Feel free to ask any questions or post comments as I welcome your feedback.