The revolution of Video Cameras is much like automobiles and televisions. They started small, became larger, then smaller, and now you get both. While I was planning a presentation to a Chamber group recently it occurred to me that the revolution of the video camera and popularity of sites like You Tube and Vimeo, it makes sense to share my opinion on the "Mini camera" AKA "The Flip".

The increase in manufactures is difficult to keep up with so I will focus more on the how and why versus the brand.

Flip style video cameras have become a valuable asset to any business. They are compact, easy to use and very affordable. In preparation for my presentation, I purchased a High Def Flip for around $159. It records up to 60 minutes on the internal drive and connects via USB for easy transfer. The Flip Software also is stored on the camera. This allows me to upload to my Mac and my PC.

As a Video Production professional, I can see where a small camera like the "Flip" can be useful to a business owner. They have their place. However, so it's important to understand when and when not to use one. Here is my example.

We all watch CNN and other news stations that report in remote locations. These are typically short clips of a news reporter on the scene or in some cases the other side of the world. The quality is at times shaky and tough to hear, but we are more interested in what is being reported and disregard sound not syncing with video, etc. On the flips side (no pun) you want not watch an entire newscast in this fashion. Today almost every news station provides elaborate sets and delivers live High Definition signals and pristine audio.

Using a "Flip" camera is very similar, like ifyou are providing quick clips like this one Dentist Clip. They used the microphone on camera and created a great looking patient testimonial. This is an effective use of a "Flip" camera. A video Blog A.K.A Vlog is also a good reason to use this method. Short, 1 to 3 min video as an example. They are easy to upload to You Tube and other sites and the software in most cases allows you to clip and edit.

The downside to a flip is typically the audio. You will spend a bit more to get the external microphone input as well as purchased a microphone. Some of the camera's come with wireless applications as well. No need to upload to your computer just send via wifi.

Video Maker magazine offers some camera reviews.

My only suggestion is to avoid using them for infomercial and professional marketing videos.

That's all for now, hope you found this information helpful.