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If you stepped into an elevator and met someone who could potentially be your next client. could you sell them within that space of 30 - 60 seconds? Do you have an "elevator speech" prepared in your mind that accurately and succintly describes the ultimate value doing business with your company?
Your website videos should be thought of in the same fashion. Viewers now have become comfortable with rich media and almost expect to see video online but still don’t have the patience to watch for very long.
When you decide to display video within your website, here are a few things to consider:
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Keep it to the simple "3" rule.
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Avoid cramming the video with too many details.
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Pick the right person(s) face and or voice to represent.
 The ” 3″ rule applies to marketing in general. “3 reasons why, 3 reasons what, 3 solutions provided” etc., etc., etc. The message must hit 3 points and provide a call to action Using. The “simple 3″ rule is a great way to create your outline and get you started.
Cramming too much information into a short time frame is a sure way to lose your viewer’s attention. Let the website deliver the details, craft the video in a way that engages the viewer on some level and provide a short and sweet message.
Lastly, I can tell you there are many affordable ways to hire professional actors to deliver your message. Choosing the face of your organization is very important. Strong voice and solid camera presence will go a long way.
Here is one example: http://www.vimeo.com/2227989
For more information and tips visit www.brightstreetmedia.com
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Brightstreet Blog 
